What is D2C digital marketing and why does it matter?
D2C (direct-to-consumer) digital marketing is growing a consumer brand directly to the end customer — bypassing distributors, marketplaces, retail middlemen. Brands keep margins, own customer data, build first-party audiences for retention, and move faster than traditional FMCG.
Which D2C industries do you specialise in?
12 industries: Jewellery, Fashion & Clothing, Food & Beverage, Hotels & Hospitality, Cosmetics & Beauty, Skincare & Personal Care, Healthcare, FMCG, Home & Décor, Electronics, Lifestyle, E-commerce + Other D2C. Each has its own playbook.
What's the typical D2C marketing retainer?
Growth-stage (₹1Cr–₹15Cr ARR): ₹1.5L–₹3L/month. Scale-stage (₹15Cr–₹100Cr+): ₹3L–₹6L/month. Enterprise / multi-brand: ₹6L–₹15L+/month. Ad spend additional.
What ROAS should a D2C brand expect?
Category-dependent. Jewellery + electronics + home: 4×–7× blended. F&B (subscription): 4×–6×. Skincare (refill subscription): 3×–5×. Fashion (returns + ad fatigue): 2.5×–4×. Beauty (creator-led): 2.5×–4×.
How do you handle category-specific economics?
Per-industry playbook. Jewellery: high-AOV + long-consideration + AR try-on + BNPL. F&B: repeat-purchase + subscription + quick commerce + sampling. Beauty: creator-led + AR shade-match + Nykaa marketplace. We adapt to each.
Do you build creator + UGC pipelines?
Yes — 200+ creator roster across India (nano + micro + macro + nano-niche by skin tone, body type, region). Per-quarter 30–50 creators paid + gifted + revenue-share. UGC harvested for paid ads.
Do you integrate AR / 3D viewers for D2C?
Yes — Mirrar AR (jewellery + beauty + home), Perfect Corp YouCam Makeup (beauty), Cylindo / Avataar / Threekit (home + furniture). Drives 1.5×–2.5× conversion lift + 20–45% returns reduction.
How do you handle marketplace + own-site dual play?
Marketplace for trial + cash flow (Amazon / Flipkart / Nykaa / Myntra / quick commerce). Own-site for margin + brand + retention via WhatsApp + email. Parallel campaigns, separate KPIs, attribution model that captures both.
Do you build RBI eMandate subscriptions?
Yes — UPI Autopay + NetBanking eMandate + card tokenisation via Razorpay / Cashfree. Subscription drives 40–55% of revenue for mature D2C F&B + skincare brands.
Do you handle international D2C (USA + GCC + UK)?
Yes — entity structure consulting (Delaware C-corp / UK Ltd / UAE FZ), Stripe + cross-border payments, regional creator + content, multi-currency Shopify setup. India D2C brands going cross-border often see 3× LTV.
What's the engagement structure?
Senior practitioner with category experience. Fixed-quote retainer + ad-spend pass-through (no % of spend). Weekly blended ROAS + cohort reporting. 30-day notice clause. Full account + creative + data ownership.
How quickly will I see results?
First qualified traffic: 1–2 weeks. Optimised ROAS: 4–6 weeks. Retention lift via WhatsApp + email: 30–60 days. Compounding category authority via SEO + content: 3–9 months.