Full-funnel marketing for consumer brands — from your first ₹10L/month in ad spend to your first ₹100Cr in ARR. Performance + brand + retention, run by senior strategists who’ve scaled 100+ India D2C brands across jewellery, fashion, F&B, cosmetics, skincare, hospitality and FMCG.
An 8-second read — the same six questions every buyer asks, answered up front.
Brand growth for D2C consumer brands — performance + brand + retention compounded across 12 industries.
Discover
Brand + ad-account + creative audit. Competitor benchmarks for your category. 1-page scorecard.
Strategise
Channel mix per category economics (high-AOV vs high-frequency), creative + retention plan.
Execute
Performance + brand + creator + email + WhatsApp shipped together. Weekly creative refresh.
Optimise
Weekly ROAS, contribution margin + cohort review. Scale spend at healthy CAC/LTV.
D2C-native
12 industry playbooks — jewellery, fashion, F&B, beauty, more.
Creative velocity
10–20 net-new creatives weekly, in-house team, no outsourcing.
Retention engineering
WhatsApp + email + lifecycle drive 25–40% of revenue.
Track record
Same framework we run across 100+ D2C brand engagements. We adapt it to your category, brand stage and unit economics — never run a template.
Week 1: deep audit of your current marketing stack, brand position, audience, creative inventory, ad accounts, analytics + competitor benchmarks. Output: 1-page scorecard + 3-month plan.
Week 2–3: channel mix, creative calendar, lifecycle flows, retention engineering, KPI targets per channel. Built specifically for your category’s customer journey + ROAS economics.
Week 3+: campaigns live, creative shipped (10–20 net-new weekly), email + WhatsApp flows turned on, SEO content + creator pipelines start. Senior practitioner runs your account.
Week 4+: weekly ROAS + contribution margin + cohort review. Double-down on what works, kill what doesn’t. Scale spend, creative + channels at a healthy CAC/LTV ratio.
Higher share of voice in organic + paid SERP, AI search citations (ChatGPT, Perplexity, Google AI Overviews), social presence, creator + reviewer authority.
Qualified high-intent leads + add-to-carts + completed orders. CAC tracked vs LTV. We optimise for paying customers, not impressions.
Revenue + LTV + repeat-rate compounding over time. Brand metrics + share-of-category up. Not just one good month.
Customer journey, ad fatigue patterns, creative cadence and conversion economics are different for jewellery vs F&B vs cosmetics. We adjust the playbook per category instead of running one template.
Lab-grown diamonds, demi-fine, gold, silver, fashion.
View playbookApparel, ethnic, athleisure, lingerie, kidswear, footwear.
View playbookD2C food, beverage, healthy snacking, coffee, tea.
View playbookBoutique hotels, resorts, homestays, luxury stays.
View playbookMakeup, fragrance, nails, hair colour, beauty tools.
View playbookSkincare, men’s grooming, hygiene, baby care.
View playbookTelemedicine, diagnostic chains, nutraceuticals, wellness.
View playbookPackaged foods, household, pet care, hygiene, baby food.
View playbookFurniture, lighting, kitchenware, home textiles, art.
View playbookWearables, audio, smart home, appliances, accessories.
View playbookTravel, luggage, accessories, eyewear, watches.
View playbookPure-play D2C brands across every consumer vertical.
View playbookMost agencies are ads-only or content-only. We run the whole stack so retention pulls CAC down, organic compounds against paid, and brand makes performance cheaper over time.
Brand positioning, voice, visual system, narrative + storytelling assets that turn first-time buyers into repeat customers.
Full-funnel paid: top-of-funnel awareness, mid-funnel consideration, bottom-of-funnel conversion. ROAS-tracked weekly.
Instagram, LinkedIn, YouTube, X. Content calendars, creator collabs, community management, social-first creative.
Search, Shopping, Performance Max, YouTube, Display. Indian + international markets, conversion-tracked SKAGs / DSAs.
Conversion, retargeting, lookalikes, Advantage+ campaigns, creative testing at velocity, incrementality-tested.
Technical SEO, content SEO, link-building, AI-search optimisation (GEO/AEO). 500+ SEO projects shipped.
BOFU buyer guides, comparison content, brand storytelling, podcast + YouTube production, repurpose engine.
Nano + micro + macro creators, gifting + paid + revenue-share, UGC pipelines, creator briefs that convert.
Lifecycle automations (welcome, abandoned cart, post-purchase, win-back), broadcast campaigns, segmentation.
WhatsApp Business API: re-order, abandoned-cart recovery, transactional, broadcasts, support automation.
Landing pages, product pages, checkout flow, on-site personalisation, A/B testing, heatmaps + session replays.
GA4 setup, server-side tracking, MMP integration, weekly ROAS + contribution margin + cohort dashboards.
Most D2C brands hire 2–4 agencies before finding the right fit. Here’s what to look for.
| Capability | ITD GrowthLabs | Performance-only agency | Brand-only / creative agency | Tier-1 holding co (WPP / Publicis / etc.) |
|---|---|---|---|---|
| Full-funnel (brand + performance + retention) | All-in-one team | Ads only | Brand only | Yes but split across silos |
| Senior practitioner on the call | Always | SDR + junior media buyer | Account exec | 3+ layer org |
| Retainer fit for ₹5Cr–₹100Cr ARR brand | Sweet spot | Yes | Often premium-only | ₹100Cr+ only |
| Indian D2C ad stack fluency (Razorpay, Shiprocket, WhatsApp BSP) | Native | Depends | Rare | Generic global |
| Contribution margin + true MER reporting | Default | Platform ROAS only | Brand metrics only | Yes |
| Creative velocity (10–20 net-new creatives/week) | In-house | Outsourced | Yes but slow rounds | Yes |
| Honest "we’re not the right fit" recommendation | Yes — we say it | Rare | Rare | Never |
| Typical monthly retainer (India D2C) | ₹1.5L–₹6L + spend | ₹75K–₹3L + spend | ₹1L–₹4L | ₹10L+ minimum |
Six trends actively reshaping how India + global D2C brands are growing — and what our team is doing about them on client accounts today.
Blinkit / Zepto / Instamart now drive 30–55% of D2C trial volume for FMCG, snacks and personal care. We help brands win shelf-share + manage marketplace ad spend with the same rigour as their own website.
AI-generated product creative, image variants and copy let us ship 10–20 net-new creatives per week vs the old 3–5 cap. Combined with incrementality testing, this halves creative-refresh time.
Macro influencers are flat; nano + micro creators (10K–100K) are the highest-ROAS channel for new brand awareness. We’ve built creator pipelines across jewellery, fashion, F&B, beauty.
Cookie-deprecated retargeting + IDFA changes mean owned-channel retention is the new growth lever. WhatsApp Business API at scale (re-order, abandoned cart, broadcasts) drives 18–28% of revenue for mature D2C brands.
India D2C brands launching in the USA (Shopify + Stripe) and GCC (Talabat + Amazon UAE + local PSPs) are seeing 3× LTV vs domestic. We run dual-market growth playbooks.
Browser cookies dying, ATT in iOS 17.4+, Indian DPDP Act — first-party data + server-side conversion tracking is now mandatory. We migrate every client to server-side (GA4 + GTM SS) in 4–6 weeks.
Ad spend is additional and paid directly to platforms (Google / Meta / LinkedIn / TikTok). Our retainer covers strategy + execution + creative + reporting.
| Tier | Monthly retainer (INR) | USD | Best for |
|---|---|---|---|
| Single-channel retainer | ₹40K–₹2L/mo | $480–$2.4K/mo | Brands testing one channel before going full-funnel |
| Growth-stage D2C retainer | ₹1.5L–₹3L/mo | $1.8K–$3.6K/mo | ₹1Cr–₹15Cr ARR brands — full-funnel paid + organic + retention |
| Scale-stage D2C retainer | ₹3L–₹6L/mo | $3.6K–$7.2K/mo | ₹15Cr–₹100Cr ARR — dedicated team, creative velocity, multi-market |
| Enterprise / multi-brand | ₹6L–₹15L+/mo | $7.2K–$18K+/mo | House of brands or ₹100Cr+ single brand with international markets |
Ad spend additional (paid to Google/Meta/LinkedIn). India clients: GST-compliant, NET-15. International clients: USD/GBP/AED/AUD, NET-30. Fixed-quote SOW in 48 hours of a discovery call.
Yours not here? Book a 30-min discovery call — senior strategist, not an SDR.
ITD GrowthLabs is a senior-led India digital marketing studio specialising in D2C consumer brand growth. We run the full marketing stack — performance ads (Google + Meta + LinkedIn), brand building, SEO, content, social, influencer + creator partnerships, email lifecycle, WhatsApp Business automation, CRO and analytics — for consumer brands across jewellery, fashion, F&B, cosmetics, skincare, hospitality, FMCG, lifestyle, home & décor, health & wellness and electronics. 100+ brands scaled, ₹8Cr+ in managed ad spend, 12+ years average team experience.
Indicative pricing (2026): Full-funnel D2C growth retainer ₹1.5L–₹6L/month + ad spend (paid directly to Google/Meta/LinkedIn). Per-channel retainers from ₹40K/month. INR fixed-quote contracts, GST-compliant invoicing, ROAS + contribution-margin reporting weekly.
Senior strategist on the call. Bring your scope, your numbers, your questions. No SDRs, no scripts, no pressure tactics.