How much does Google Ads management cost in India in 2026?
Single-channel Google Ads retainer: ₹40K–₹1.5L/month. Growth-stage full-funnel: ₹1.5L–₹3L/month. Ad spend additional (paid directly to Google). Below ₹3L/month ad spend in-house junior + freelance creative often beats agency.
What ROAS should I expect from Google Ads?
Depends on category + AOV. High-AOV (jewellery + home + electronics): 5×–8× on Shopping + PMax. Low-AOV (FMCG + F&B): 2×–3.5× on Search. B2B / SaaS: 2×–4× direct response + 5×–10× long-term LTV.
Should I use Performance Max (PMax) or Search-only?
Both. Search for high-intent + brand defense. PMax for new-customer reach + Shopping + Display + YouTube + Maps in one campaign. PMax needs clean product feed + structured data to work.
What ad types do you run?
Search Ads, Shopping Ads + Google Merchant Center, Performance Max, YouTube Ads (TrueView + Bumper + Skippable), Display + Discovery, Remarketing + RLSA, Demand Gen. Picked by category + funnel stage.
Do you handle Google Shopping + product feed optimisation?
Yes — Google Merchant Center setup, product feed structuring + optimisation, structured data + Schema.org Product markup, image optimisation, GTIN / MPN / Brand attributes, automated feed rules, supplemental feeds.
How do you handle iOS 14.5+ attribution gap?
Server-side conversion tracking via Google Tag Manager Server-Side (GTM SS) + Enhanced Conversions + Consent Mode v2 + Stape hosting. Recovers 75–90% of pre-ATT attribution.
What's your reporting cadence?
Weekly: blended ROAS + contribution margin + CAC + creative-level performance + search-term insights. Monthly: P&L review + cohort + LTV. No platform-only ROAS lies.
Do you bid on competitor brand keywords?
Conditionally. We bid on competitor keywords when: your brand defense is strong + competitor isn’t bidding heavily on yours, OR ROAS math works. Avoid when triggers competitor counter-bidding war.
Will I own my Google Ads account?
Yes — account stays in your Google Business Manager / Ads Manager. We get manager-level access. You can revoke access + take account anywhere on day 1 of cancellation.
Do you handle YouTube Ads + tech reviewer overlap?
Yes — especially for electronics + home + jewellery (long consideration). YouTube TrueView + Bumper ads aligned to tech reviewer content + comparison videos. Creator partnership opportunities flagged.
Can you run Google Ads internationally (USA + UK + GCC)?
Yes — account structure for multi-market, currency conversion, market-specific bidding strategies, localised landing pages. Common for India D2C brands going cross-border.
How quickly will I see results?
First conversions: 3–7 days from campaign launch. Optimised CPA + ROAS: 2–4 weeks. Dialled unit economics: month 2–3. Mature account performance: month 4+.