Scaled a premium beauty brand 4.3x with concern-led positioning
Client name under NDA · Numbers are realA premium D2C makeup + cosmetics brand (foundation, lipstick, eye products) targeting Indian skin tones. Operating across D2C + Nykaa Beauty + Amazon. Starting revenue Rs 20L/month, strong product quality but undifferentiated positioning.
No fluff. Each move came with its own KPI + attribution trail.
Repositioned around real concerns: acne-prone, hyperpigmentation, mature skin, deep Indian tones. Every ad speaks to a problem, not a feature.
Octane AI on Shopify. Quiz asks 6 questions, recommends exact shade + routine. 38% quiz-to-cart conversion.
3 anchor creators (continuity) + 20 micro-creators/month (velocity). Branded Content Partner whitelisting.
Listing copy, imagery, Nykaa ad spend audit, cross-sell cards, review request automation. 2.1x revenue in 6 months.
Tutorials, before/after, dupe-vs-prestige comparison, routine builder. Content ladder from TOFU to BOFU.
Meta ad units treated as native content. UGC-heavy, Reel-format, concern-first.
Festive, bridal, Valentine, Diwali, back-to-college. 6-week pre-planning cycle for each window.
Measured against baseline, verified in CRM + attribution infrastructure.
Most of our D2C clients prefer confidentiality — especially while they are still scaling. On a 30-minute discovery call we can share the brand name, named references, and additional metrics under NDA.
30 minutes. Your attribution, ROAS, repeat rate, retention funnel — we will tell you what we would do first.
Book a 30-min Call