Scaled from Rs 15L to Rs 2 Cr / month in 24 months
Client name under NDA · Numbers are realA clean-beauty, concern-led D2C skincare brand (acne + oily skin) based out of India Tier-1. 45 SKUs across cleansers, serums, moisturisers, SPF. Shopify, in-house CX, strong product-market fit on concern-led acne range. Starting revenue Rs 15L/month when the engagement began.
No fluff. Each move came with its own KPI + attribution trail.
CRM-first + Meta CAPI + Google Enhanced Conversions + WhatsApp CTWA tracking. Everything downstream optimised against real LTV + CAC + cohort data instead of platform-reported ROAS.
30 ad units in 6 weeks vs 8 before. Concern-specific, ingredient-specific, creator-UGC. First and biggest lever on CPL in month 1-6.
Launched on Recharge + 20% subscribe-and-save. Scaled from 0 to 30% of active customers over 18 months.
Cloud API + 6 flows: welcome, abandoned cart, post-purchase, refill, winback, concern-consult. Later expanded to 15 flows.
60 pages across concern / ingredient / skin-type / routine / budget dimensions. Compounded month 12 onward.
2 dermatologist partners + 25 creators/month. Branded Content Partner whitelisting on Meta.
Launched Dubai + Abu Dhabi + Riyadh + Jeddah with trilingual creative, ESMA/SFDA compliance, Snapchat-dominant creative, local creator sourcing.
Measured against baseline, verified in CRM + attribution infrastructure.
Most of our D2C clients prefer confidentiality — especially while they are still scaling. On a 30-minute discovery call we can share the brand name, named references, and additional metrics under NDA.
30 minutes. Your attribution, ROAS, repeat rate, retention funnel — we will tell you what we would do first.
Book a 30-min Call