Occasion-wear scale with creator-led acquisition and inventory-aware ads
Client name under NDA · Numbers are realA D2C women's occasion-wear brand (ethnic + fusion, Rs 2,500-8,000 AOV). Operating on D2C + Myntra + Ajio. Core strength in bridal + Diwali + wedding categories. Fast-fashion inventory risk + rising CAC when the engagement began.
No fluff. Each move came with its own KPI + attribution trail.
180+ creators/quarter, all whitelisted into Meta Branded Content Ads. Creator content IS the ad.
Ethnic fit-check Reels, bridal squad content, outfit-of-the-day cycles. Native-feeling, not polished studio.
Size-recommendation surface on PDP + Meta DABA retargeting with styling suggestions.
Fabric drape, model height, true-to-size notes on every PDP. Cut return rate from 32% to 18%.
Rebuilt Myntra ad spend to protect D2C AOV. Price-point segmentation across the two channels.
VIP cohorts get Monday morning stylist chat. 2.4x LTV on consented cohort.
Diwali, wedding, Karva Chauth, Eid, Christmas, Valentine. Each drop had 6-week pre-planned creative + budget.
Measured against baseline, verified in CRM + attribution infrastructure.
Most of our D2C clients prefer confidentiality — especially while they are still scaling. On a 30-minute discovery call we can share the brand name, named references, and additional metrics under NDA.
30 minutes. Your attribution, ROAS, repeat rate, retention funnel — we will tell you what we would do first.
Book a 30-min Call