Subscription-led scale for a premium wellness-food brand
Client name under NDA · Numbers are realA premium D2C wellness-food brand (healthy snacks + functional beverages, Rs 400-900 AOV). D2C + Zepto / Blinkit / Instamart + Amazon Fresh. Starting revenue Rs 25L/month. Perishable inventory and premium pricing made unit economics fragile.
No fluff. Each move came with its own KPI + attribution trail.
Concern-led bundles (energy, immunity, gut health, sleep). 20% subscribe-and-save. From 2% to 55% attach rate over 10 months.
Meta custom audiences by SKU + flavor profile. Cross-sell within flavor family, not whole catalog.
2 named nutritionist partners. Chef recipe Reels. Educates on functional ingredients + value justification.
Zepto / Blinkit / Instamart spend concentrated in 10 AM to noon window (when SKUs are in-stock + visible).
D2C only. Bundle-of-3 at 15% off, bundle-of-6 at 22% off. Lifted D2C AOV from Rs 650 to Rs 1,180.
7-day post-delivery feedback. 21-day refill nudge. 45-day winback.
Diwali, Rakhi, Christmas corporate gifting. 18% of annual revenue from gifting SKUs.
Measured against baseline, verified in CRM + attribution infrastructure.
Most of our D2C clients prefer confidentiality — especially while they are still scaling. On a 30-minute discovery call we can share the brand name, named references, and additional metrics under NDA.
30 minutes. Your attribution, ROAS, repeat rate, retention funnel — we will tell you what we would do first.
Book a 30-min Call