D2C · Jewelry

D2C Jewelry Brand

Full-stack growth across India with GCC on the roadmap

Named reference under NDA · Numbers are real
Who they are

The client

A D2C jewelry brand working across fine, fashion and occasion-wear sub-verticals. BIS + HUID certified, Shopify-based, India-first with GCC expansion planned. Strong brand aesthetic and photography but underpowered growth engine when we started.

The challenge

What was broken

  • Great photography, no systematic ad engine — everything ran on intuition
  • Wedding + festive season spend was uncoordinated across platforms
  • Instagram follower growth without matching revenue
  • Low repeat on fashion jewelry (sub-20% in a category where 35%+ is possible)
  • Zero cross-channel attribution — could not tell D2C ROAS from Myntra ROAS
What we did

The work — in 8 moves

No fluff. Each move came with its own KPI + attribution trail.

Discovery + strategy workshop

3-week brand + audience + sub-vertical workshop. Clear persona + occasion maps. 30-page diagnostic + 90-day plan.

Shopify + AR + video consult

AR try-on module, video consultation booking, improved PDP, bundling, shipping insurance.

BIS + HUID + certification display

Trust lift on every PDP + homepage. Addresses the #1 jewelry buyer objection.

Google Shopping + PMax + Meta Advantage+

Full stack rebuild with jewelry-specific feed + audience + Click-to-WhatsApp.

Instagram organic velocity 3x

12 posts + 8 Reels per week vs 4 + 2 before. Pinterest boards added.

WhatsApp Cloud API + Klaviyo

Reviews flow, abandoned cart, winback, VIP cohort flows.

Calendar-aware campaigns

Akshaya Tritiya, Dhanteras, wedding season, Diwali, Valentine. Pre-planned creative + budget 6 weeks before each window.

Creator programme

10-15 micro-creator collabs per month with Branded Content Partner tagging.

The numbers

What changed

Measured against baseline, verified in CRM + attribution infrastructure.

3.8xBlended ROAS at steady state
4xMonthly Shopify sessions
15%AOV uplift from bundling + certification trust
80%Festive-season revenue above baseline month
30%Instagram-attributed revenue (from 8%)
3xClick-to-WhatsApp conversation volume
Duration: 12-month engagement, ongoing Team: 4-person ITD pod (strategy, performance, Instagram, WhatsApp) Confidentiality: Named reference under NDA

Why is the brand name withheld?

Most of our D2C clients prefer confidentiality — especially while they are still scaling. On a 30-minute discovery call we can share the brand name, named references, and additional metrics under NDA.

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